About Jaalolu Limited
Jaalolu pronounced “JA LO LU” is a Mandinka word meaning Musicians.
Jaalolu is the home of some of the most notable Kora players to ever come from The Gambia and West Africa. We are extremely proud to be representing the late Tatadindin Jobarteh (Jimi Hendrix of Kora), Jaliba Kuyateh (King of Kora), Pa Bobo Jobarteh, The Bunkas, Mariam Jobe, Jah Cause (Abuke Chabu) to name a few making us one of the most culturally significant music publishing companies representing creatives in The Gambia.
Until recently, being a musician in The Gambia is looked down upon as a viable career path. However, with recent changes in attitude and homegrown talents embracing music and carving successful careers, there is no better time to be a musician in The Gambia than now. Thus far, “Jaalolu” is a tongue-in-cheek name for the way musicians have been looked down upon by society.
Jaalolu is on a mission to empower African creatives starting with The Gambia. By using technology, we protect, manage, monetise their creations and help them to reach a wider audience. Our belief is by educating and empowering the creatives, they will be empowered to handle their creativity professionally as well as exploit other business opportunities.
At Jaalolu, we are proud to showcase our rich African heritage and the unique talent that comes with it. As an African-inspired business, our vision is to become a go-to music publishing and rights management company for African creatives and establish a cross-genre roaster of unique African creatives.
Serign-B represents a new generation of music publishing leaders redefining how value flows within the global creative economy. A multi award-winning music publisher and rights advocate, he is building infrastructure that ensures African creators are not only heard globally, but properly compensated, protected, and positioned for generational wealth. Through Jaalolu, the Scotland-based digital music service he founded, he integrates publishing, rights management, distribution, and data transparency into scalable systems that restore economic power to creators. Combining strategic execution with educational leadership through his Know Your Music Business platform, Serign-B champions informed ownership as the foundation of sustainable success. Recognised as a 2025 NXT-Gen Scholar, Richard Toeman Scholar, and SAE Alumni Enterprise Award winner, he is advancing a singular vision: connecting Africa’s music economy to the world through structure, access, and accountability.
Nathaniel Hayes represents a new wave of commercially astute music publishing professionals who combine creative instinct with financial intelligence. With hands-on experience in catalogue valuation at Master Exchange, sync and metadata management at Muchas Music, and strategic playlist negotiation for emerging artists, he brings analytical precision to the business of music. Blending data-driven valuation models with real-world campaign execution, Nathaniel understands not only how music generates value, but how to maximise it. From projecting long-term royalty performance to driving measurable streaming growth through innovative sync and social strategies. Recognised as a 2026 NXT-Gen Scholar, Richard Toeman Scholar, he operates at the intersection of creativity, strategy, and commercial impact.
Jaalolu pronounced “JA LO LU” is a Mandinka word meaning Musicians. We are one of the most culturally significant music publishing companies representing creatives in The Gambia. Until recently, being a musician in The Gambia is frowned upon as a viable career path for many people.