About Jaalolu Limited
About Jaalolu Limited
What's in the name?
Jaalolu pronounced “JA LO LU” is a Mandinka word meaning Musicians.
Jaalolu is the home of some of the most notable Kora players to ever come from The Gambia and West Africa. We are extremely proud to be representing the late Tatadindin Jobarteh (Jimi Hendrix of Kora), Jaliba Kuyateh (King of Kora), Pa Bobo Jobarteh, The Bunkas, Mariam Jobe, Jah Cause (Abuke Chabu) to name a few making us one of the most culturally significant music publishing companies representing creatives in The Gambia.
Until recently, being a musician in The Gambia is looked down upon as a viable career path. However, with recent changes in attitude and homegrown talents embracing music and carving successful careers, there is no better time to be a musician in The Gambia than now. Thus far, “Jaalolu” is a tongue-in-cheek name for the way musicians have been looked down upon by society.
Mission Statement
Jaalolu is on a mission to empower African creatives starting with The Gambia. By using technology, we protect, manage, monetise their creations and help them to reach a wider audience. Our belief is by educating and empowering the creatives, they will be empowered to handle their creativity professionally as well as exploit other business opportunities.
Vision Statement
At Jaalolu, we are proud to showcase our rich African heritage and the unique talent that comes with it. As an African-inspired business, our vision is to become a go-to music publishing and rights management company for African creatives and establish a cross-genre roaster of unique African creatives.
Meet The Team
Serign-B
Founder
Serign-B represents a new generation of music publishing leaders redefining how value flows within the global creative economy. A multi award-winning music publisher and rights advocate, he is building infrastructure that ensures African creators are not only heard globally, but properly compensated, protected, and positioned for generational wealth. Through Jaalolu, the Scotland-based digital music service he founded, he integrates publishing, rights management, distribution, and data transparency into scalable systems that restore economic power to creators. Combining strategic execution with educational leadership through his Know Your Music Business platform, Serign-B champions informed ownership as the foundation of sustainable success. Recognised as a 2025 NXT-Gen Scholar, Richard Toeman Scholar, and SAE Alumni Enterprise Award winner, he is advancing a singular vision: connecting Africa’s music economy to the world through structure, access, and accountability.
Ivy Maali
Publishing & ARTIST DEVELOPMENT
Ivy works across music publishing, rights management, artist development, and release strategy, combining a detailed approach to catalogue administration with a creative understanding of how artists and their music are positioned. At Jaalolu, Ivy supports the management and registration of works across organisations including PRS/MCPS, MLC, PPL, SoundExchange and IMRO, helping ensure catalogue data, ownership information and royalty claims are accurately represented. Alongside publishing administration, Ivy contributes to artist development and label operations through release rollouts, digital marketing, press and radio outreach, EPK development, sync pitching and social media strategy. Working across both the administrative and creative sides of the business, Ivy has supported campaigns for Jaalolu’s roster while contributing to catalogue recovery, audience growth and the development of new artist strategies. This multidisciplinary approach reflects an interest in understanding the full journey of music; from rights and registration to release, promotion and long-term artist development.